Fashion has always been, in its most basic essence, a peaceful and powerful weapon for rights.In spring 1993, Vivienne Westwood – famous for blending rights and fashion – presented once again a collection that challenged fashion norms by placing Naomi Campbell at the heart of her groundbreaking Anglomania–inspired show. Featuring the vibrant MacAndreas tartan—co-created with Scotland’s Lochcarron mill—Westwood fused political rebellion, cultural storytelling, and representation in a move that rippled far beyond the runway.
Vivienne Westwood chose to redesign tartan (a cultural rebellion symbol), as an act of love and dedication to her husband (her iconic MacAndreas tartan is named after her husband) and pick the blackest of them all to wear the garments made. Rebellious and marginalized groups represented together, with the dearest of love, and showing iconic, beautiful and unique.
Why Tartan – a symbol of rebellion
Tartan was once banned under the 1746 Dress Act following the Jacobite Risings, and became a badge of resistance. People wearing tartan did indeed symbolized the enemies of the British Crown – those who wanted to seize the throne – and were therefore imprisoned. Westwood resurrected this history on the catwalk, aligning fashion with centuries of defiance (Link)
Not just tartan, the “MacAndreas” Tartan
Named after her husband Andreas Kronthaler, Westwood collaborated with Lochcarron to design the MacAndreas pattern, officially registered in 1993. Its bold presence was a statement of identity and artistic sovereignty
Piece sold / Christie’s
Naomi Campbell: Visibility & Representation
- A Black Icon in a European Tale:
Casting Naomi Campbell—a Black supermodel—as the anchor for her Scottish/Americana-infused show was more than stylistic boldness; it was a statement on representation, challenging Eurocentric norms in heritage fashion. - The 1993 Runway Fall:
Naomi’s fall in these towering platforms (later giggled off) became a moment of resilience. Westwood’s support emphasized solidarity—turning a mishap into empowerment and reinforcing Naomi’s role in a male-dominated industry vogue.co.uk+6pinterest.com+6pinterest.com+6.
Power of Fashion-Driven Activism
- Championing Human Rights Through Texture:
Westwood consistently used her runway to provoke thought, be it on climate, inequality, or heritage. By embedding tartan—a fabric with deep nationalist roots—she wove activism into every seam - Elevating Narratives Through Aesthetics:
The tartan gown worn by Naomi symbolized individual agency—echoing those who defied cultural bans over centuries. Westwood’s gift of the veil-like earasaid and corset disrupted conventions and amplified stories of oppressed women
Legacy in Rights, Representation, and Revolution
- Redefining Heritage Fashion:
Westwood’s tartan runway didn’t only reclaim cultural heritage—it globalized it. Today, designers like Burberry, Dior, and Loewe pay homage to her path by weaving identity into mainstream couture - Amplifying Diversity:
By centering Naomi Campbell, Westwood highlighted intersectionality—where cultural heritage, race, and gender meet. Her inclusion challenged the exclusionary norms of fashion representation. - Activism as a Fabric of Identity:
Westwood understood that wearing tartan wasn’t neutral—it was political. From Jacobite resistance to punk rebellion and Naomi’s presence, the show eloquently demonstrated fashion’s power to reclaim narratives and assert rights.
Conclusion
Westwood’s Fall/Winter 1994 show transcended fashion. It was a declaration that style is a vessel for cultural storytelling, resistance, and representation. By elevating tartan and casting Naomi Campbell, she stitched together a rich tapestry of rights: from Scotland’s defiant weavers to the strides of representation in mainstream fashion. That runway wasn’t just a moment—it was history woven in bold checks and fierce identity.