Cookie Policy

Last Updated: 21/07/2025

The Silent Side is operated by Giulia Francesca Primo (hereinafter the “Company” or the “Controller“), uses cookies and similar tracking technologies on its website (the “Site”) to enhance user experience, improve service performance, and deliver content and advertisements tailored to your interests.

Cookies are small text files stored on your device when you access the Site. They may serve various purposes, such as technical functionality, statistical analysis, personalization of content, and marketing.

1.What Are Cookies


Cookies are small text files stored on your device when you visit our website. They help us recognize your preferences, remember past activity, and improve performance.

Types of Cookies We Use

  • Essential Cookies: Required for core website functionality, such as page navigation and secure access.

  • Performance & Analytics Cookies: Help us understand how visitors use our website, allowing us to improve its design and content.

  • Functionality Cookies: Remember your choices (such as language or region) to offer a more personalized experience.

  • Marketing & Affiliate Cookies: Used by us or third-party partners to deliver relevant content, track affiliate links, and measure the effectiveness of campaigns.

2. Legal Basis for Processing

The processing of personal data through cookies is based on:

  • Legitimate interest (Article 6.1(f) GDPR): for technical and aggregated statistical purposes essential to the operation and optimization of the Site.

  • User consent (Article 6.1(a) GDPR): for all non-essential cookies, including advertising, profiling, and advanced analytics.

Consent is collected and managed in compliance with the IAB Europe Transparency & Consent Framework (TCF), of which this site is a registered participant.

3. Purposes of Use

Cookies and tracking tools are used for the following purposes:

  • Essential technical functions: ensure the security, stability, and core functionality of the website (e.g., session management, language preferences).

  • Analytics and performance measurement: understand how users navigate the site, detect technical issues, and improve content and usability (e.g., through Google Analytics).

  • Personalization of content: remember user preferences and deliver content aligned with the user’s behavior and browsing history.

  • Targeted advertising and profiling: show personalized advertisements based on inferred interests, using cookies from Google Ad Manager and other authorized partners.

  • Consent management: track and store user preferences related to cookies in accordance with applicable laws and IAB standards.

4. Participation in the IAB Transparency and Consent Framework (TCF)

The Site complies with the IAB Europe Transparency & Consent Framework specifications and policies. The Company uses a Consent Management Platform (CMP) that enables users to provide, refuse, or customize consent choices for different purposes and third-party vendors.

For more information on the IAB TCF, visit https://iabeurope.eu/.

5. Use of Google Technologies

The Site uses services provided by Google LLC and affiliated entities, including:

  • Google Analytics: for aggregated statistical analysis and performance insights.

  • Google Ad Manager: for the delivery of personalized or contextual advertising.

  • Google Signals and Consent Mode (where applicable): for cross-device and cross-platform personalization and measurement.

Google may collect and process data (such as IP address, device identifiers, browsing behavior) subject to your consent. You can learn more about Google’s data processing practices by visiting: https://policies.google.com/technologies/partner-sites 

6. Types of Cookies Used

  • First-party cookies: installed directly by this Site and used exclusively for purposes determined by the Company.

  • Third-party cookies: installed by third-party services (e.g., Google, advertising networks, analytics providers) to enable specific features or advertising services.

Each cookie category is detailed in the Cookie Preferences Panel, where you can view and manage your choices.

7. Cookie Duration and Retention

Cookies may be:

  • Session-based: expire when you close your browser
  • Persistent: stored for a predetermined duration as defined in the preferences panel

All durations are clearly disclosed in the cookie list accessible via the consent banner or preferences link.

8. Managing Your Cookie Preferences

At your first visit (or after 180 days, or after manually clearing cookies), a banner will appear allowing you to:

  • Accept all cookies

  • Reject all non-essential cookies

  • Customize your preferences

You can update your preferences at any time by clicking the “Cookie Preferences” link available in the footer of each page.

9. Profiling and Personalization

The Company may develop aggregated or individual user profiles based on browsing behavior, inferred interests, location (at city-level precision), and usage patterns. These profiles may be used to:

  • Improve content relevance

  • Suggest products or experiences that align with your preferences

  • Deliver personalized marketing campaigns

Profiling is conducted only with your explicit consent and can be withdrawn at any time.

10. Third-Party Vendors and Data Sharing

With your consent, the Company may allow access to cookie-collected data to selected third-party vendors and advertising partners listed in the Consent Preferences Panel. Data may be combined with other sources to deliver optimized or personalized ads.

Users may opt-out from specific partners via our banner.

11. Your Rights

You have the right to:

  • Withdraw consent at any time

  • Request access to or deletion of your personal data

  • Object to profiling and automated decision-making

  • File a complaint with the competent data protection authority

For any privacy inquiries, or to exercise your rights under GDPR, please contact us.